Adam Markley presenting at ETA Deal Team Day

Built by business owners, not brokers.

PROX Advisors was built off a foundation of PROX Capital Group, a holding company with fourteen acquisitions and numerous investments supporting acquisitions. Adam Markley, the founder of PROX, wanted to bring what he learned buying and running businesses to the owners on the other side of the table.

He teamed up with Adam Kaplan to solve a problem they’ve dealt with first hand, bringing white-glove advisory services to small business owners.

No lip service, no false valuations setting artificial expectations just to get your business.

Professional experience at the highest levels, delivered with the care and knowledge a real operating company needs.

Investor. Operator. Advisor.

Three perspectives behind every recommendation.

We have run businesses, managed teams, owned P&Ls, worked through transactions, and dealt with the realities that come after closing. Those are different vantage points, and each one changes what you notice when preparing a company for sale and negotiating with buyers.

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Our team

The people who will be with you every step of the way.

Adam Markley

Adam Markley

Adam has spent more than a decade in financial strategy, M&A, and small business operations. He founded PROX Capital Group, the holding company, which has completed fourteen primary acquisitions, launched an investment fund to support deals, and invested in numerous business transactions.

He has advised more than 500 businesses on transactions and financial strategy, evaluated thousands of companies for sale-worthiness, and signed personal guarantees on his own deals. He has also launched and acquired companies of his own, including a deal sourcing business and a fractional CFO firm.

Well regarded in the small business space, Adam runs acquisition communities in Denver and Baltimore, guest lectures at CU Boulder’s Business Acquisition MBA course, and has spoken at national and regional conferences and several universities.

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Adam Kaplan

Adam Kaplan

Adam has more than a decade of experience across M&A, investing, entrepreneurship, and operations. He has advised and invested in businesses of all sizes, ranging from early-stage startups to publicly listed companies. At UBS, he advised clients on more than $3 billion of sell-side M&A transactions. He has evaluated thousands of acquisition opportunities for his own investment fund and diligenced hundreds of businesses for investment while at Techstars.

Adam co-founded and led operations for a consumer business before eventually taking it through a sales process, giving him firsthand perspective on the challenges of building, running, buying, and selling a company. His extensive network spans buyers across all stages of the market, including searchers, independent sponsors, family offices, private equity firms, and strategic acquirers.

Adam earned an MBA with honors from Columbia Business School and a B.S. in Business Administration from USC.

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Our companies

The PROX family of companies.

PROX Capital Group

Expertise from search to scale

PROX Capital Group empowers the acquisition community with hands-on experience in buying and running businesses. From understanding the pressure of personally guaranteed SBA loans, to chasing support during a transition, we understand the challenges of the acquisition process. Our portfolio offers fractional accounting, financial ops, and digital marketing, tools we craved early on, to those navigating their own acquisition journey.

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PROX Search Capital

Capital for entrepreneurs acquiring great businesses.

PROX Search Capital is the go-to place for capital, knowledge, and hands-on advising, enabling independent sponsors to reach their goal of owning a business through acquisition, helping them to build lasting wealth, find purpose, and be part of a thriving community.

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Want to talk before you are ready to sell?

We are happy to be a sounding board on timing, market pricing, or what we are seeing in your sector.